What is a media kit?
A media kit is a creator’s professional introduction page for brands and PR agencies. It brings the profile, up-to-date social stats, audience and offering together — without outdated screenshots or separate PDF attachments.
In short
- One link you can put in a bio, an email or a pitch
- Live stats (for example Instagram followers and engagement)
- A clear “who it’s for / what I offer” section
- Works as a web page, and later as a printout
Media kit or mediakortti?
In Finland the usual word is mediakortti; internationally the same thing is a media kit. The idea is the same: show your value quickly. In Media Kit Club the media kit is a web page first, not only a PDF.
Who is a media kit for?
Creators, social influencers and small creative brands looking for paid collaborations, PR invitations or press contacts.
What belongs in a good media kit?
A short introduction, up-to-date numbers, who the content is for, and a clear way to get in touch. Too many charts on one screen makes it harder to read — start with an airy structure.